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In our previous article, From Insight to Action: How Market Research Shapes a Better Crop Business Plan, we argued that a strong Crop Business Plan should not be built on assumptions, legacy logic, or internal enthusiasm alone. Precise market insight is needed to properly translate demand shifts, margin pressure, regulatory changes, and competitive moves into coordinated […]

In Seeds business, a Crop Business Plan’s strength is directly proportional to its market insight efficiency. In our experience, crop plans are often tainted by internal assumptions, past portfolio logic and historical momentum. However, in a market shaped by changing consumer demand, tighter margins, climate pressure, evolving regulations, labor scarcity and faster-moving competition, precise updated

by József Mozsár To achieve rapid and sustainable development of competitive new varieties, five foundational pillars must be firmly established: 1. Target Setting – Strategic Market-Driven Target Definition Define a clear, market-driven target product profile jointly aligned between Sales & Marketing (S&M) and Research & Development (R&D). The profile must anticipate medium and long-term market

In an industry shaped by climate change, regulation, and shifting consumer values, anticipating consumer demand is a true competitive key. Flavor, convenience, affordability, pesticide free and health benefits remain the primary drivers. However, today success is also dependent on the strategic alignment between product innovation and the farmer’s producibility, in response to shifting lifestyles and