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In our previous article, From Insight to Action: How Market Research Shapes a Better Crop Business Plan, we argued that a strong Crop Business Plan should not be built on assumptions, legacy logic, or...

In Seeds business, a Crop Business Plan’s strength is directly proportional to its market insight efficiency. In our experience, crop plans are often tainted by internal assumptions, past portfolio...

by József Mozsár To achieve rapid and sustainable development of competitive new varieties, five foundational pillars must be firmly established: 1. Target Setting – Strategic Market-Driven...

In an industry shaped by climate change, regulation, and shifting consumer values, anticipating consumer demand is a true competitive key. Flavor, convenience, affordability, pesticide free and health...