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by József Mozsár To achieve rapid and sustainable development of competitive new varieties, five foundational pillars must be firmly established: 1. Target Setting – Strategic Market-Driven Target Definition Define a clear, market-driven target product profile jointly aligned between Sales & Marketing (S&M) and Research & Development (R&D). The profile must anticipate medium and long-term market […]

In an industry shaped by climate change, regulation, and shifting consumer values, anticipating consumer demand is a true competitive key. Flavor, convenience, affordability, pesticide free and health benefits remain the primary drivers. However, today success is also dependent on the strategic alignment between product innovation and the farmer’s producibility, in response to shifting lifestyles and