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Five Pillars of Competitive Variety Development

by József Mozsár To achieve rapid and sustainable development of competitive new varieties, five foundational pillars must be firmly established: 1. Target Setting – Strategic Market-Driven...

Rethinking Category Vision for Agribusiness Growth

In an industry shaped by climate change, regulation, and shifting consumer values, anticipating consumer demand is a true competitive key. Flavor, convenience, affordability, pesticide free and health...